Video advertisements

During an economic crisis – or, as others put it – during an economic slowdown, each enterprise, investor or seller is looking for better, more effective channels through which to reach potential clients, using the most effective and evocative means to present and advertise their services or products.

Video advertisements are a perfect medium for information intended for a mass audience. Thanks to the dynamic growth of the internet in recent years and access to broadband becoming ever more widespread promotional videos are no longer restricted to television. Advertisements also appear on the internet. The significant rise in the popularity of sites like YouTube has extended the range of adverts – television advertisements now also find their way onto the internet.

Outstanding promotional videos from professionals

Znakomici produces unconventional promotional videos. We take advantage of filming and production techniques more commonly used in advertisements, allowing us to create productions that perfectly hit the mark. Our promotional videos are modern, visually attractive and, above all – convey precisely the intended information or promotional message. On the technical side the use of Letus 35 mm Adapters allows us to achieve an image quality using digital technology which is equal to that of Hollywood film productions!

Corporate Video for Kenexa

Znakomici has prepared corporate video material for Kenexa, a leader in the field of Human Resource Management. Znakomici’s professional approach to corporate video production was recognised by the company’s Polish division.

Producing a good corporate video is always a challenge, particularly when dealing with a company like Kenexa. Fundamental to the success of any production is defining the precise goals of the project. A corporate video must select and adapt its style to meet previously defined goals, while simultaneously, if necessary, maintaining the corporate identity of the given company. Among the many requirements of a corporate video the main one is to have a precisely defined effect on the ultimate viewer, which means knowing who will watch the video. What will be the expectations of the corporate video’s intended viewers? And what response are we trying to provoke?